Feed Greatness

Woman and girl holding on to chicks.

Help your little peeps grow strong from day 1

Whether you’re raising chicks, ducklings, turkeys or geese, their livelihood begins with the care you give. From their first days to their first eggs, we're here to provide the knowledge and nutrition to set them - and you - up for success.

Sign up for our weekly Chick Tips to instantly receive three digital brochures, plus free poultry-raising knowledge and know-how delivered to your inbox every week. 

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Baby Steps

Chicks grow fast, and each stage of development brings new milestones. These age-specific tips will help you provide the care and nutrition they need to excel at every step.

0-3 Weeks

Caring for Baby Chicks

Discover how to keep your baby chicks healthy and happy during their early days, from feeding tips to creating a comfortable brooder environment.

4-5 Weeks

Growing Stronger Every Day

Learn how to manage pecking order, identify males and females and adjust feeders and waterers as your chicks mature.

6-8 Weeks

Preparing for the Coop

Help your chicks adjust to life outside the brooder with guidance on moving to the coop and supporting their rapid growth.

Resources every new chick parent needs

You're not a mother hen, so it's natural to have questions about how to raise chicks, ducklings, goslings and other poultry. These resources have everything you need to give your fluffy ones the best possible start. 

 

Sign up for tips and download free guides

Stock up today

Visit your local retailer or shop online to stock up on the nutrition your young ones need.

 

 

Find the right feed for your baby birds

Purina® feeds are designed to support every stage of your flock's growth. With quality, research-backed nutrition you can feel confident you're giving your birds the start they need for a happy and healthy life.. 

Chick Tube

Dive into videos packed with expert advice, handy tips and everything you need to raise your chicks to the fullest potential.