Nurture the start of a lifetime.

Made for this.™

Support from the first step

With every newborn comes an opportunity to set them up for success. From their earliest days to fully grown companions, the nutrition and care you provide today create the foundation for a strong, healthy future. And we’re here to support every step of the journey. Because we know caring for your animals isn’t just something you do — it’s what you’re made for.

#MadeForThis – Share your story.

Share the joy, hard work and proud moments of caring for the newest members of your backyard. Follow us on our social channels and tag your posts with #MadeForThis to inspire others and celebrate the strong starts you’re nurturing. #MadeForThis.

Starting strong: The recipe for success

Can I raise chickens in my area?

So, you’re ready to get chickens? Awesome! Before you bring chicks home: make sure they’re allowed where you live. Talk with your city representatives to find out your chicken ordinances and local laws. Then, share the good news with your neighbors!

What Do Baby Chicks Eat? Choosing a Chick Starter Feed

Baby chicks grow quickly, doubling their hatch weight in the first week and growing up to seven times their hatch weight in the first month. Support this rapid growth by choosing a Purina® complete starter-grower feed to start baby chicks strong.
Fan Questions: Getting started with backyard chickens

Thinking about starting to raise backyard chickens? You likely have a few questions, including: which chicken breed is best for me? Which chicken coop is best? And, how can I keep my flock healthy? Dr. Patrick Biggs, a flock nutritionist with Purina Animal Nutrition, answers questions from beginners in this how-to video.
The Best Feeds for Nursing Ewes and Creep Feeding Lambs

So, you’re ready to get chickens? Awesome! Before you bring chicks home: make sure they’re allowed where you live. Talk with your city representatives to find out your chicken ordinances and local laws. Then, share the good news with your neighbors!
Feeding Sheep and Goats for Reproductive Success

Many factors go into a herd’s reproductive success, but there’s one specific aspect of nutrition you may be overlooking: fat. Fat’s not just a key ingredient for energy and maintaining body condition score, but it’s also a key ingredient for reproduction. Fat is a precursor for cholesterol, and cholesterol is a precursor for reproductive hormones. If sheep and goats don’t have supplemental fat, they may not have enough energy to sustain them through gestation and achieve reproductive success. Purina® Accuration® Sheep & Goat Hi-Fat Block provides supplemental fat and should be used year-round to ensure your flock and herd always has what it needs – even when forages may be nutrient deficient.
How Old Are Chickens When They Start Laying Eggs?

Many hens lay their first egg around 18 weeks of age and then lay up to an egg each day, given the necessary conditions are met. But many factors can affect the first egg – from chicken breed and stress levels to temperature and coop light. Learn what factors may determine when your chickens start laying eggs from chicken expert Patrick Biggs, Ph.D., with Purina Animal Nutrition.
Be #FlockStrong with Purina - Strong Chick

Greatness starts on day one. Strong chicks grow into happy, healthy hens. It all starts with great nutrition. That's why Purina poultry complete feeds include all 38 unique nutrients your birds need to start strong, lay strong and stay strong - no supplements needed. That's why when you say chick, we say strong.
Purina® Flock Talk™: Learn All About Chicks, Chickens, Eggs and More

Whether you are raising chickens for eggs or for companionship, join Dr. Patrick Biggs from Purina Animal Nutrition to celebrate all things chickens in the Purina® Flock Talk™. Dr. Biggs will address top questions about caring for your chicks, feeding your chicks, weather issues and more. Whether you are a chicken owner for the egg production, or if you consider yourself a chicken parent who looks to them as a companion and for enjoyment, this broadcast is all about celebrating and educating to make your chicken parenting experience even better.