Give Your Calves a Proven Head Start
Research data suggests that by participating in the Wind and Rain® Mineral Value-Added Program, you could see sizable average premiums of $31/head on sale day. Sale data from Superior Livestock Auctions shows calves enrolled in the program received an average of $5.48/cwt more compared to other mineral programs.1
In addition, calves born to dams fed Wind and Rain® mineral were 36 pounds heavier at weaning than calves born to control dams – and control calves never caught up.2
The Dams
Dams are fed Purina® Wind and Rain® mineral or Purina® RangeLand® Pro mineral for 60 days prior to breeding and through calf weaning.
The Calves
Qualifying calves receive Purina® mineral as part of their nutrition program from conception through sale delivery.
The Buyer and Sellers
The Purina® Wind and Rain® Mineral Value-Added Program is designed to help drive producer profitability and assure buyers they’re receiving high-quality calves as seen in Superior Livestock Auction and Western Video Market sales.
Where Program Calves Have Been Sold
Ready to Sell Your Calves with Confidence?
–
Raise them on the Purina® Wind and Rain® Mineral Value-Added Program.
1 Tonsor, G. and Renter, D. 2023. Superior Livestock Auction Data. Kansas State University. Funded by Merck Animal Health.
2 Hurlbert, J. 2023. Trace Mineral Supplementation in Beef Cattle During Gestation. Master of Science, NDSU.
Purina Animal Nutrition LLC cannot guarantee any program premiums. Because of factors outside of Purina Animal Nutrition LLC’s control, results obtained, including but not limited to animal performance, financial performance, profits, losses or otherwise, cannot be predicted or guaranteed by Purina Animal Nutrition LLC.