Fetal Programming
Discover the impact nutrition has on the next-generation through Purina’s ground-breaking research on gestational nutrition.
We’re committed to doing what’s best for animals and advocating for a safe and wholesome food supply. That’s why we’ve dedicated our entire lives and all our research to advancing the way we nourish animals, and meet the needs of those who care for them. And we don’t plan on stopping.
Animal Productivity & Performance
Nutrition is the foundation on which livestock performance is built. Feed with confidence knowing Purina has a proven track record of livestock innovations that have led the way in evolving nutrition standards and delivering unrivaled feed quality.
Superior Quality Since 1894
Rigorous quality standards, satisfaction guarantee, our robust team of national and local livestock nutrition experts are just a couple reasons the Checkerboard stands apart.
Practical Tools Built for Profitability
Our programs aren’t successful if they don’t drive success for the livestock producer. Learn more about a program proven to drive profitability, while optimizing animal performance.
Stewardship for the Next Generation
As part of Land O’Lakes, Inc., a farmer-owned cooperative, Purina is committed to helping provide livestock producers with practical, cost-effective opportunities for animal stewardship, while supporting animal health and performance. We’re leading the way with innovations in feed efficiency, recycling opportunities, nutrient management and more – all to help support the success of livestock operations for generations to come.
A Practical Program that Impacts Sustainability
The Purina Tub Recycling Program meets a need of producers, while opening the door to a cleaner future, one tub at a time.
Reducing Waste Through Nutrition Technology
See a product created out of a practical need to manage waste, while maintaining animal performance.
Using Science to Drive Efficiency in Animal Production
The proprietary feed additive, EfficienZ®, optimizes production in both dairy and beef cattle, providing producers with an accessible profitability driver.
Leading-Edge Science
Addressing livestock health and performance challenges starts at a micro level. The Purina Emerging Technology Center is home to some of the industry’s most advanced laboratory capabilities, enabling us to discover new solutions that can help you to do more with less.
Gateway to Dairy Calf Health
Learn how our innovation in probiotics (aka active microbials) support gut health and build a strong immune system in dairy calves.
Purina®’s Microbiome Quotient™ Program
Every poultry disease challenge is unique. The Purina Microbiome Quotient™ service delivers customized solutions for optimal poultry performance.
RX3 Immune Support Technology
Purina® is redefining the role in promoting healthy calves at their most vulnerable time – weaning. We sat down with three cattle industry influencers to learn more about the challenges and opportunities surrounding calf health.
Service Beyond Products
We take our relationships with livestock producers seriously. Local Purina livestock experts go beyond product to help you tackle challenges and find solutions based on your unique challenges, helping you yield better profit potential for your business.
Optimize Profitability with Feed Financing
Pay $0 for up to 6 months during the enrollment period on select Purina® products through the 6-4-0 Feed Financing Program. Find your local dealer to learn more.
Build a Winning Team of Experts
Surrounding yourself with a team of experts or advisors is beneficial to ensure you meet your operation’s goals. Find your local Purina® dealer and make them part of your team today.
Going Beyond the Feed Bunk
Purina feed representatives go beyond the feed bunk to deliver results based on innovation, research and years of expertise. Learn more about their commitment here.
Unlocking Access to Some of the Best Known Experts in Livestock Nutrition
Partners can mean the difference between success and failure in the livestock industry. When challenges occur, it’s imperative to have a trusted partner with the experience to help you succeed. We take our partnership with producers seriously. When partnering with Purina, you gain the support of over 500 Ph.D.’s, nutritionists, veterinarians, geneticists and immunologists and the largest local sales and retailer network in the industry, all operating with the goal to meet the evolving needs of producers.